Marketing Content Creator, Senior
Location: Enrollment Marketing
Regular/Temporary: Regular
Job ID: 608338
Full/Part Time: Full-Time
Workplace Culture
NAU aims to be the nation's preeminent engine of opportunity, vehicle of economic mobility, and driver of social impact by delivering equitable postsecondary value in Arizona and beyond.
https://nau.edu/president/strategic-plan/
Special Information
• This position is a remote position which allows the incumbent to complete their work at a location other than an NAU site, campus, or facility with or without accommodation. The incumbent may occasionally work in a shared site, but primarily will work elsewhere.
• This position occasionally requires overtime to meet extremely tight project timelines.
• Works indoors with minimum to no travel required.
Job Description
Creates marketing content to support brand building initiatives and university objectives. Develops high-impact content that can be delivered through a variety of channels, including but not limited to owned media (the university's website), print collateral, as well as earned and paid media. Maintains and develops university brand tone and voice to ensure all messaging to all university audiences is consistently on-brand.
Writing and content creation - 75%
• Creates and shares written marketing content about the university's product offerings, achievements, and features of the university's students, faculty, staff, alumni, and other community members.
• Recognizes content creation opportunities and creates new content that supports the university's brand building efforts and objectives.
• Holds a high-level understanding and knowledge of the university's marketing content strategies and can apply such to appropriate handling of the written content.
• Plays an essential role in ensuring the accuracy and quality of any written content that represents the university.
• Identifies problems and potential improvements associated with the university's marketing content strategies and executions and proposes recommendations for improvements to ensure effectiveness of the branding and marketing communications through written content.
• Functions as a subject matter expert regarding content created for website and digital marketing.
• Applies basic principles of SEO practices when writing website content.
Functional Marketing Support - 20%
• Applies subject matter expertise within the marketing team by demonstrating advanced knowledge of concepts and practices; serves as a specialist within the unit.
• Applies broad knowledge of concepts and procedures to perform complex tasks; identifies problems and solutions independently; identifies and resolves missing information; improves existing processes.
• Supports the strategy, planning, and publishing for—and the re-purposing and syndication of—feature stories and other written content assets to support the university's branding initiatives.
• Maintains the university's editorial writing style guides.
• Contributes to the university's content repository from a written content perspective to ensure it becomes an efficient tool supporting the university's marketing and communications efforts.
• Develops and maintains intentional relationships to promote teamwork and leverage other content contributors across the institution.
Other - 5%
• Other duties as assigned.
Minimum Qualifications
• Bachelor's degree in English, marketing, communications, or related field.
• 3-5 years of relevant experience.
• A combination of related education, experience and training may be used as an equivalent to the above educational minimum requirements.
Preferred Qualifications
• Master's degree in related field.
• 6-years of relevant writing and editing experience.
• Background in developing written content supporting brand-level and campaign-level, high-profile and large-scale marketing initiatives.
• Background in marketing or journalism.
• Background in higher education.
• Background in writing content for websites and digital marketing.
Knowledge, Skills, & Abilities
Knowledge
• Advanced knowledge of best practices in written content creation for marketing and communications.
• Advanced knowledge of written content creation for various media, including relevant digital media applications.
• Knowledge of routine marketing tools, processes, and concepts
Skills
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Proficiency in managing and using various content management systems.
• Skill in preparing reports and summaries.
Abilities
• Balances competing priorities.
• Delivers advanced presentations and content pitches.
• Learns and applies new techniques to work assignments.
• Organizes and coordinates work within schedule constraints and handles emergent requirements in a timely manner.
• Pays close attention to detail in work productivity while remaining flexible for big-picture/systems thinking.
• Demonstrates strong problem solving, organizational, and analytical capabilities.
• Works in a dynamic, collaborative and deadline-driven environment.
• Communicates effectively.
Background Information
Northern Arizona University requires satisfactory results for the following: a criminal background investigation, an employment history verification and a degree verification (in some cases) prior to employment. You may also be required to complete a fingerprint background check. Additionally, as an employer in the state of Arizona, NAU is required to participate in the federal E-Verify program that assists employers with verifying new employees' right to work in the United States. Finally, each year Northern Arizona University releases an https://in.nau.edu/police-department/annual-security-and-fire-safety-reports/. The report is a result of a federal law known as the Clery Act. The report includes Clery reportable crime statistics for the three most recent completed calendar years and discloses procedures, practices and programs NAU uses to keep students and employees safe including how to report crimes or other emergencies occurring on campus. In addition, the https://in.nau.edu/police-department/annual-security-and-fire-safety-reports/ is combined with the Annual Security Report for the NAU Flagstaff Mountain Campus as this campus has on-campus student housing. This report discloses fire safety policies and procedures related to on-campus student housing and statistics for fires that occurred in those facilities. If you would like a free paper copy of the report, please contact the NAUPD Records Department at (928) 523-8884 or by visiting the department at 525 E. Pine Knoll Drive in Flagstaff.
Salary
Anticipated salary range is $51,085 - $60,000. Annual salary commensurate with candidate's qualifications and related experience.
FLSA Status
This position is exempt from the overtime provisions of the Fair Labor Standards Act (FLSA) and therefore will not earn overtime or compensatory time for additional time worked.
Benefits
This is a Classified Staff (CLS) position. NAU offers an excellent benefit package including generous health, dental and vision insurance; participation in the Arizona State Retirement System; paid vacation and 10 holidays per year; and tuition reduction for employees and qualified dependents. More information on benefits at NAU is available on the https://in.nau.edu/Human-Resources/Benefits/. Classified Staff employees are in a probationary status for their first six months at NAU. NAU is a tobacco and smoke-free campus. Employees offered a position will be eligible for state health plans (including NAU's BCBS Plan). New employees arehttps://in.nau.edu/human-resources/benefits/ on the first day of the pay period following their enrollment, after their employment date. Employees will have 31 days from their start date to enroll in benefits. Additionally, new employees will begin participating in the Arizona State Retirement System, and the long-term disability coverage that accompanies it, on the first of the pay period following 6 months after the new employee's start date.
Learning and Development
Your career at Northern Arizona University includes the opportunity for professional development. https://in.nau.edu/human-resources/orientation/ includes courses to be completed within the first 30 days.
Immigration Suppt/Sponsorship
NAU will not provide any U.S. immigration support or sponsorship for this position.
Application Deadline
April 14, 2025 at 11:59 p.m.
How to Apply
To apply for this position, please click on the "Apply" button on this page. You must submit your application by clicking on the "Submit" button by midnight of the application deadline. If you need assistance completing your application there are instructions available on the https://in.nau.edu/human-resources/or in person in the Human Resources Department located in Building 91 on the NAU Campus - on the corner of Beaver and DuPont Streets.
If you are an individual with a disability and need reasonable accommodation to participate in the hiring process, please contact the Disability Resources Office at 928-523-8773, http://DR@nau.edu, or PO Box 5633, Flagstaff AZ 86011.
Equal Employment Opportunity
Northern Arizona University is a committed Equal Opportunity/Affirmative Action Institution. Women, minorities, veterans and individuals with disabilities are encouraged to apply. NAU is responsive to the needs of dual career couples.
https://in.nau.edu/Human-Resources/Posters-Required-by-Law/
NAU is an Employer of National Service. AmeriCorps, Peace Corps, and other National Service alumni are encouraged to apply.
To apply, visit https://apptrkr.com/6114457
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