Sr Brand Specialist
As a Sr Brand Specialist here at Honeywell, you will play a crucial role in developing and executing comprehensive brand strategies to enhance brand positioning and drive market growth. You will lead the development and implementation of initiatives to promote the Honeywell brand, including the evolution of brand message and identity.
Your responsibilities will include working with communications, marketing, outside agency partners, and the various business groups at Honeywell to create initiatives that increase the value of the Honeywell brand and drive growth for the company. These programs will include digital, print, broadcast and customer experience efforts. This role offers an exciting opportunity to make a significant impact on our brand's success. You will have the opportunity to shape and evolve our brand's message and image, drive brand growth, and ensure brand consistency across all marketing channels. With your strong analytical, strategic thinking, and project management skills, you will bring to life brand assets that drive growth and value.
In this role, you will impact the company's brand strategy and success by:
- Developing and executing comprehensive brand strategies to enhance brand positioning and drive market growth
- Leading the development and implementation of brand assets to support the strategic business groups’ marketing campaigns to promote products and services
- Create brand messaging that bridges the master brand message to the specific business group message
- Create digital, print and video brand content working with agency partners and internal teams
- Collaborating with cross-functional teams to develop and launch new brand initiatives
- Providing strategic guidance and mentorship to brand specialists and marketing teams
- Monitoring and evaluating brand performance metrics and making data-driven recommendations for improvement
BENEFITS OF WORKING FOR HONEYWELL
- Medical, Vision, Dental, Mental Health Benefits
- Paid Vacation
- 401k Plan/Retirement Benefits (as per regional policy)
- Career Growth - Professional Development
YOU MUST HAVE
- Proven experience of at least 8 years in brand management/marketing
- Demonstrated success in developing and implementing comprehensive brand strategies
- Strong project management skills
- Strong analytical and strategic thinking skills
- Strong message development skills
- Excellent communication and presentation skills
- Ability to lead and inspire cross-functional teams
- Ability to manage multiple projects simultaneously and meet deadlines
- Ability to work on a global team
- Experience in managing and leveraging digital marketing platforms
- Experience working with external agencies
WE VALUE
- Bachelor's degree in marketing, Business, or related field - Passion for branding and marketing
- Proven track record of driving brand growth and market share
- Strong leadership and strategic planning abilities - Ability to think creatively and innovatively
- Experience in mentoring a team
- Experience in the technology or manufacturing industry (preferred)
ABOUT HONEYWELL Honeywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the world’s most critical challenges around energy, safety, security, air travel, productivity, and global urbanization. We are a leading software-industrial company committed to introducing state-of-the-art technology solutions to improve efficiency, productivity, sustainability, and safety in high growth businesses in broad-based, attractive industrial end markets. Our products and solutions enable a safer, more comfortable, and more productive world, enhancing the quality of life of people around the globe.
Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.
Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.